Audi to Add Traffic Light Countdown Clocks to Cars

Grow Your Business, Not Your Inbox

Stay informed and join our daily newsletter now!
Will be used in accordance with our Privacy Policy
Audi to Add Traffic Light Countdown Clocks to Cars
Image credit: Audi
2 min read
This story originally appeared on PCMag

Audi cars will soon be able to talk to traffic lights and tell you when they'll turn green.

The luxury automaker on Monday announced that some 2017 models will be equipped with a feature that enables the vehicle to communicate with traffic lights in select cites across the U.S. So, when you roll up to a red light, you'll see a little countdown clock on the dashboard and head-up display that shows the remaining time until the signal changes to green.

 

In a statement, Audi's General Manager for connected vehicles, Pom Malhotra, said this represents the company's first step in "vehicle-to-infrastructure integration."

"In the future we could envision this technology integrated into vehicle navigation, start/stop functionality and can even be used to help improve traffic flow in municipalities," Malhotra said. "These improvements could lead to better overall efficiency and shorter commuting times."

Audi of America plans to roll out the new feature later this fall in "select smart cities and metropolitan areas across the country." The company did not specify which cities. It will be available on 2017 Audi Q7, A4 and A4 allroad models built after June 1 of this year.

Meanwhile, Audi is also reportedly gearing up to take on Tesla by launching three electric car models by 2020 as part of a "strategic overhaul," prompted by parent-company Volkswagen's ongoing emissions scandal. Audi also intends to funnel more resources into the development of digital services and autonomous driving technologies.

More from Entrepreneur

Get heaping discounts to books you love delivered straight to your inbox. We’ll feature a different book each week and share exclusive deals you won’t find anywhere else.
Jumpstart Your Business. Entrepreneur Insider is your all-access pass to the skills, experts, and network you need to get your business off the ground—or take it to the next level.
Are you paying too much for business insurance? Do you have critical gaps in your coverage? Trust Entrepreneur to help you find out.

Latest on Entrepreneur

Entrepreneur Media, Inc. values your privacy. In order to understand how people use our site generally, and to create more valuable experiences for you, we may collect data about your use of this site (both directly and through our partners). By continuing to use this site, you are agreeing to the use of that data. For more information on our data policies, please visit our Privacy Policy.