Apple

The Reason Apple's Next R&D Center Is Coming to Shenzen, China's Hardware Hub

The Shenzhen hub follows a similar plan for a center in Beijing, and comes as Apple is looking to bounce back in China.
2 min read
This story originally appeared on Reuters

Apple Inc. will set up a research and development center in China's manufacturing metropolis Shenzhen, the U.S. tech giant said on Wednesday, as the firm looks to spur growth in the world's second largest economy amid growing competition.

The Shenzhen hub follows a similar plan for a center in Beijing, and comes as Apple is looking to bounce back in China, where local rivals like Huawei Technologies, OPPO and Vivo have been taking market share from its flagship iPhone.

Apple's chief executive Tim Cook announced the plan during a meeting with senior officials from the southern Chinese city where he is attending a nation-wide innovation event, the Shenzhen Economic Daily reported.

"We are excited to be opening a new Research and Development center here next year so our engineering team can work even more closely and collaboratively with our manufacturing partners," Cupertino-based Apple spokesman Josh Rosenstock said in emailed comments.

"The Shenzhen center, along with the Beijing center, is also aimed at strengthening relationships with local partners and universities as we work to support talent development across the country," he said.

The Shenzhen Economic Daily, citing Cook, said Apple was keen to attract talented software developers in the city, which remains an important center for manufacturing Apple products. It added Terry Gou, founder and chief executive of Apple's major supplier Foxconn, also attended the meeting.

In August Cook unveiled plans for a Beijing-based R&D facility, its first in China, and promised to invest more in China during a visit to the country. 

(Reporting by Sijia Jiang in HONG KONG and Julia Love in SAN FRANSISCO)

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