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Thinking of Starting a Podcast? These 5 Tips Can Help.

Podcasts can be powerful -- if used correctly.

This story appears in the December 2016 issue of Entrepreneur. Subscribe »

Should your business start a podcast? Yes, if you have a strong idea, a quality host and a high level of commitment, says Jay Baer, best-selling author, marketing consultant and cohost of the popular Social Pros podcast.

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Podcast listening in the U.S. shot up 23 percent last year, to 57 million people. That means more Americans now listen to podcasts than actively use Twitter -- a huge potential audience to help market your business, says Baer. In fact, a recent survey found that nearly two-thirds of listeners are more willing to consider products and services after hearing about them on a podcast.

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