Whatever it is you're presenting to the world, whether it's the name of a business (or school), a new product or new design, you must first look at it from every possible angle. Then, have people you know look at it from every possible angle.
Our latest real-world example of what happens when things go wrong comes from McDonald's, which introduced this rather innocuous holiday cup a couple of weeks ago:
December is here! Get in the spirit with a McCafé Peppermint Mocha! pic.twitter.com/tUzVWY8vnM— McD's Savannah (@McD_Savannah) December 1, 2016
Seems harmless, right? Well, nothing pure can stay that way once it hits the internet:
Now how the hell are Starbucks cups in the news again and no one's talking about a guy spreading his cheeks open on McDonald's cups pic.twitter.com/QmIuZiDJst— Sam Sykes (@SamSykesSwears) December 11, 2016
If you're like me, now you can't see the cup how it was originally designed.
It's a great reminder that we shouldn't be so quick to bury the child in all of us -- or well, maybe have a 14 year old on speed dial as a consultant.