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How 3 Entrepreneurs Convinced an NBA Star to Invest

Appeal to interests and common ground.

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This story appears in the January 2017 issue of Entrepreneur. Subscribe »

Shane Battier retired from basketball in 2014 with two championship rings, and is now a philanthropist and an investor working with seven tech companies. Like many part-time investors, he’s driven primarily by ideas that excite him. “Outside of obviously trying to make some money,” he says, “what’s the point if you can’t enjoy the journey and the people you’re with?” Here’s how three entrepreneurs got Battier to sign on:

Wikimedia Commons/Keith Allison

Related: How Do You Bring Investors Into Your Business? Very Carefully.

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