Uber

Uber's New Patented Light-Up Sign Will Help You Find Your Ride

The light can signal to customers when their ride is arriving.
Uber's New Patented Light-Up Sign Will Help You Find Your Ride
Image credit: Uber
European Technology Reporter at Business Insider
2 min read
This story originally appeared on Business Insider

Uber has patented a light to go on top of cars that can signal to customers when their ride is arriving.

The patent was first filed in May 2014, but it was granted to Uber only on Tuesday. It describes a light bar that sits on top of Uber cars, with a colour-changing section that can be controlled by the passenger's app. The patent also describes how the entire bar could light up and passengers could select different patterns.

Image credit: Uber

It's all meant to make it easier for passengers to identify their Uber vehicle.

Uber is testing a dashboard-mounted colour-changing light in three US cities -- Miami, Denver and Nashville, Tennessee -- and in Newcastle in the UK.

The dashboard light works in a similar way to Uber's patented light bar. Passengers select the colour on their phones, and the light changes to whichever option they select.

But don't expect to see Uber's dashboard light or an eventual light bar on the streets of London anytime soon. Transport for London, the London transport regulator, says that neither the dashboard light nor the roof-mounted version would be allowed under existing legislation. Uber told Business Insider it had no plans to launch the lights in London.

More from Entrepreneur

Learn to be a better leader and develop successful marketing and branding strategies with Dr. Patti Fletcher's help.
Jumpstart Your Business. Entrepreneur Insider is your all-access pass to the skills, experts, and network you need to get your business off the ground—or take it to the next level.
Are you paying too much for business insurance? Do you have critical gaps in your coverage? Trust Entrepreneur to help you find out.

Latest on Entrepreneur