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After 1,833 hours of labor and 344,187 Lego bricks, Chevy unveiled a life-sized Lego Batmobile during the first day of the Detroit Auto Show. Chevy partnered with Warner Bros. to help promote The Lego Batman Movie , as well as get a few chuckles with a silly commercial they released with it.
In the commercial, the carmaker’s “Real People, Not Actors” campaign featured a focus group of animated Lego characters who are asked what kind of person would drive the Lego Batmobile.
“It’s all black, probably someone with self-esteem issues,” replies one of the mini-figures.
VIDEO
Sorry, wannabe Caped Crusaders, the Lego Batmobile is not available for purchase, but you can create your own on Chevy’s website . Check it out below.
Image credit: Steve Fecht for Chevrolet
Image credit: Steve Fecht for Chevrolet
Rose Leadem
Rose Leadem is an online editorial assistant at Entrepreneur Media Inc.
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