Holy Bricks! Chevy Builds Life-Sized Lego Batmobile.

Forget about self-driving cars, here's a one-of-a-kind car you don't want to miss.

Grow Your Business, Not Your Inbox

Stay informed and join our daily newsletter now!
Will be used in accordance with our Privacy Policy
Holy Bricks! Chevy Builds Life-Sized Lego Batmobile.
Image credit: Lego
1 min read

After 1,833 hours of labor and 344,187 Lego bricks, Chevy unveiled a life-sized Lego Batmobile during the first day of the Detroit Auto Show. Chevy partnered with Warner Bros. to help promote The Lego Batman Movie, as well as get a few chuckles with a silly commercial they released with it.

In the commercial, the carmaker’s “Real People, Not Actors” campaign featured a focus group of animated Lego characters who are asked what kind of person would drive the Lego Batmobile.

“It’s all black, probably someone with self-esteem issues,” replies one of the mini-figures.

Sorry, wannabe Caped Crusaders, the Lego Batmobile is not available for purchase, but you can create your own on Chevy’s website. Check it out below.

Image credit: Steve Fecht for Chevrolet

Image credit: Steve Fecht for Chevrolet

More from Entrepreneur

Get heaping discounts to books you love delivered straight to your inbox. We’ll feature a different book each week and share exclusive deals you won’t find anywhere else.
Jumpstart Your Business. Entrepreneur Insider is your all-access pass to the skills, experts, and network you need to get your business off the ground—or take it to the next level.
Entrepreneur Store scours the web for the newest software, gadgets & web services. Explore our giveaways, bundles, "Pay What You Want" deals & more.

Latest on Entrepreneur

Entrepreneur Media, Inc. values your privacy. In order to understand how people use our site generally, and to create more valuable experiences for you, we may collect data about your use of this site (both directly and through our partners). By continuing to use this site, you are agreeing to the use of that data. For more information on our data policies, please visit our Privacy Policy.