Cars

Holy Bricks! Chevy Builds Life-Sized Lego Batmobile.

Forget about self-driving cars, here's a one-of-a-kind car you don't want to miss.
Holy Bricks! Chevy Builds Life-Sized Lego Batmobile.
Image credit: Lego
1 min read

After 1,833 hours of labor and 344,187 Lego bricks, Chevy unveiled a life-sized Lego Batmobile during the first day of the Detroit Auto Show. Chevy partnered with Warner Bros. to help promote The Lego Batman Movie, as well as get a few chuckles with a silly commercial they released with it.

In the commercial, the carmaker’s “Real People, Not Actors” campaign featured a focus group of animated Lego characters who are asked what kind of person would drive the Lego Batmobile.

“It’s all black, probably someone with self-esteem issues,” replies one of the mini-figures.

Sorry, wannabe Caped Crusaders, the Lego Batmobile is not available for purchase, but you can create your own on Chevy’s website. Check it out below.

Image credit: Steve Fecht for Chevrolet

Image credit: Steve Fecht for Chevrolet

More from Entrepreneur

Are paying too much for business insurance? Do you have critical gaps in your coverage? Trust Entrepreneur to help you find out.
Get Your Quote Now

One-on-one online sessions with our experts can help you start a business, grow your business, build your brand, fundraise and more.
Book Your Session

Whether you are launching or growing a business, we have all the business tools you need to take your business to the next level, in one place.
Enroll Now

Latest on Entrepreneur

My Queue

There are no Videos in your queue.

Click on the Add to next to any video to save to your queue.

There are no Articles in your queue.

Click on the Add to next to any article to save to your queue.

There are no Podcasts in your queue.

Click on the Add to next to any podcast episode to save to your queue.

You're not following any authors.

Click the Follow button on any author page to keep up with the latest content from your favorite authors.

Bucking the Trend, British Supercar Manufacturer McLaren Will Not Build an SUV