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Holy Bricks! Chevy Builds Life-Sized Lego Batmobile. Forget about self-driving cars, here's a one-of-a-kind car you don't want to miss.

By Rose Leadem

entrepreneur daily

Opinions expressed by Entrepreneur contributors are their own.

Lego

After 1,833 hours of labor and 344,187 Lego bricks, Chevy unveiled a life-sized Lego Batmobile during the first day of the Detroit Auto Show. Chevy partnered with Warner Bros. to help promote The Lego Batman Movie, as well as get a few chuckles with a silly commercial they released with it.

In the commercial, the carmaker's "Real People, Not Actors" campaign featured a focus group of animated Lego characters who are asked what kind of person would drive the Lego Batmobile.

"It's all black, probably someone with self-esteem issues," replies one of the mini-figures.

Sorry, wannabe Caped Crusaders, the Lego Batmobile is not available for purchase, but you can create your own on Chevy's website. Check it out below.

Image credit: Steve Fecht for Chevrolet

Image credit: Steve Fecht for Chevrolet
Rose Leadem is a freelance writer for Entrepreneur.com. 

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