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Patience and Faith Built S'Well into a $100 Million-Dollar Brand

She could have gotten a real job. She didn't.

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This story appears in the April 2017 issue of Entrepreneur. Subscribe »

When S’well founder Sarah Kauss finally made the leap from making manual invoices in Excel to using QuickBooks, in 2010, she called in an accounting pro to get her set up. He looked at her statements -- and the scant $2,000 she had left in savings -- as well as the rent on her New York City apartment, where she was working and storing the 3,000 high-end water bottles she hoped to sell. “You know,” he said, after a long pause, “you could get a real job.” 

Photograph by David Rinella
Sarah Kauss at S’well’s New York City headquarters.

Related: How This Once-Dismissed Fitness Brand Found the Secret to Scale

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