📺 Stream EntrepreneurTV for Free 📺

Yelp Tests Robot Food Deliveries Bots from Marble, a San Francisco startup, are now delivering orders from Yelp's Eat24 app, dodging pedestrians and other obstacles along the way.

By Tom Brant

entrepreneur daily

This story originally appeared on PCMag

Yelp via PC Mag

The latest autonomous robots to hit the streets with food delivery orders are from Marble, a San Francisco startup that is partnering with Yelp to navigate crowded city streets and deliver your pad thai before it gets cold.

Marble's robots are about waist-height, a bit larger than the dog-sized models of its competitor Starship. They're also brimming with technology borrowed from self-driving cars. Each Marble delivery bot -- there are a few of them cruising the streets of San Francisco's Mission and Potrero Hill neighborhoods -- includes lidar, cameras and ultrasonic sensors to monitor their surroundings.

The idea is that they can avoid pedestrians and safely use crosswalks by relying on the sensor data to locate themselves on the super-accurate 3D maps that Marble is building. The company says it plans to map the majority of San Francisco's sidewalks over the coming year. That map-assisted approach is the same approach that many automakers are taking for self-driving cars, too, including Cadillac's upcoming Super Cruise system.

Visitors and San Francisco residents can order delivery from Yelp's Eat24 app for a chance to be served by a Marble bot. If you're selected, you'll be offered the opportunity to accept the service and the restaurant will then pack your order into one of the robots' cargo bays. Once it arrives, you'll enter an access code to unlock your breakfast, lunch or dinner.

Although delivery robots are still relatively rare, the Marble-Yelp partnership comes as the technology is ripening and the market is heating up. In January, Starship announced partnerships with DoorDash and Postmates to deliver food and other goods within a four-mile range. Last month, Starship also began delivering pizza from Domino's locations in Germany and the Netherlands. If those trials are successful, Domino's could expand the service to more of its 2,000-plus stores worldwide.

Tom Brant

News reporter

Tom is PCMag's San Francisco-based news reporter. 

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Editor's Pick

Starting a Business

Most People Have No Business Starting a Business. Here's What to Consider Before You Become an Entrepreneur

You need to find the right business opportunity at the right time and take the right steps to beat the odds.

Leadership

AI vs. Humanity — Why Humans Will Always Win in Content Creation

With the proliferation and integration of AI across organizations and business units, PR and marketing professionals may be tempted to lean into this new technology more than recommended.

Growing a Business

Who You Hire Matters — Here's How to Form a Team That's Built to Last

Among the many challenges related to managing a small business, hiring a quality team of employees is one of the most important. Check out this list of tips and best practices to find the best people for your business.

Leadership

This Leadership Technique is the Secret to Optimal Team Performance

Through my experience in business, I've found one particular leadership technique that works better than others.

Management

7 Ways You Can Use AI to 10x Your Leadership Skills

While technology can boost individual efficiency and effectiveness, it's essential to balance their use with human intuition and creativity to avoid losing personal connection and to optimize workplace satisfaction.

Business News

Passengers Are Now Entitled to a Full Cash Refund for Canceled Flights, 'Significant' Delays

The U.S. Department of Transportation announced new rules for commercial passengers on Wednesday.