How to Make Sure You're Spending Your Money on the Right Digital Ads for Your Business
Founder and CEO of The Trade Desk Jeff Green breaks down the purchase funnel, look-alike modeling and targeted advertising. You can't afford to miss this episode!
Seven million advertisements are available on the internet every second. Make sure you make your ad dollars count! Founder and CEO of The Trade Desk Jeff Green breaks down the purchase funnel, look-alike modeling and targeted advertising. You can't afford to miss this episode! Listen now.
- [00:00:00] Advertising in a Data-Driven Wonderland
- [00:06:23] Purchase Funnel 101: The Customer Journey
- [00:11:30] Design and Data Converge in Web Advertising
- [00:18:21] Passing the Torch to the Next Generation
- [00:27:11] Look-Alike Modeling and Target Marketing
- [00:33:22] Create Scalable, Personalized Ads
Discover more about segments and guests below ...
[00:00:00] Advertising in a Data-Driven Wonderland
With the vast array of web advertising available, it has become nearly impossible to figure out what consumers are responding to unless you measure E-V-E-R-Y-T-H-I-N-G. Thankfully, The Trade Desk offers comprehensive click tracking and highly specific audience targeting to make your ad dollars count. Founder and CEO Jeff Green explains that there is a wealth of data at your fingertips; you just need to know how to use it. Isn't it time you start making educated advertising decision?
[00:06:23] Purchase Funnel 101: The Customer Journey
The Trade Desk uses thousands of servers around the globe to evaluate user engagement with more than 7 million active web advertisements to determine which ad spots are most valuable for specific brands. If that sounds complicated, it is. Green explains the nitty gritty details of how the company deduces where individual consumers exist in the purchase funnel.
[00:11:30] Design and Data Converge in Web Advertising
In college, Green changed his major numerous times, bouncing from psychology to business to accounting (he also has an undergraduate degree in British literature, but that's beside the point). After quitting a dozen dead end jobs, Green became an advertising buyer where he fell head over heels for the uncommon fusion of art and science. Listen to this unusual love story now.
[00:18:21] Passing the Torch to the Next Generation
Having a mentor can be life changing for an up-and-coming entrepreneur. Green got his big break when a supervisor took a chance and let him lead a media buying department with a meager three months of training under his belt. Even though the job paid pennies on the dollar, the experience was invaluable and gave Green the confidence to strike out on his own. Flash forward: Green founded and sold AdECN to Microsoft Corporation, becoming a millionaire after three years of struggling to keep the lights on. Join us as Green recounts his journey to creating today's fastest growing company in ad tech.
[00:27:11] Look-Alike Modeling and Target Marketing
If you run a small business, you can't afford to hemorrhage cash on ineffective advertising. Green insists extreme target marketing on digital ads will net the highest possible ROI. To illustrate his point, Green shares a personal anecdote of how he saved his children's school by leveraging look-alike modeling to identify ideal patrons.
[00:33:22] Create Scalable, Personalized Ads
When you're ready to jump into web advertising, spend every penny wisely with the help of The Trade Desk. Green shares which popular digital platforms are ideal for reaching customers at different points in the purchase funnel. Plus, find out how you can effectively scale the benefits of one-on-one personalized marketing.
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Alan Taylor is an award winning radio and television host and a 30-plus year broadcast professional. As a founder of Benchmark Entertainment in 1995, Taylor pioneered the business of creating radio shows as an extension of the magazines and brands they represent. Benchmark orchestrated innovative partnerships with leading publishers to replicate their content on-air, bringing their brands alive to a much larger audiences. Today, Taylor partners with the nation’s largest publishing houses. He is, on behalf of the Entertainment Right Now, the host of some of the most popular weekend talk shows in radio today: The Drive with Alan Taylor and Entrepreneur Radio. Taylor produces and co-hosts a new video series, Business & Burgers, in partnership with Microsoft and serves as a consultant and content marketing partner for USA Today Network.
Taylor’s expertise and quick wit entertain millions and he has been a featured automotive expert on ABC, CBS, CNN, FOX, NBC and others, including 15-plus years on daytime’s No. 1 morning talk show, LIVE! with Kelly. Taylor is also an in-demand guest speaker where his up-beat presentations provide both insight and motivation. Taylor is also the co-host of Motorz TV, seen in over 200 million TV households in the USA and Canada.