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Ice Cubes To Eskimos

Not possible? We've got 35 pieces of advice that will change the way you think about selling.

This story appears in the August 2000 issue of Entrepreneur. Subscribe »

Have you ever wished you could distill the teachings of the sales masters, so that in those nervous moments just before trying to make a big deal you could pull out a cheat sheet that summed up all the key points you or your sales team had to know? Well, guess what: Your wish has been granted.

Following, you'll find essential tips and expert advice from seven leading sales trainers: Barry Farber, Marc Diener, Brian Tracy, Tom Hopkins, Jeffrey Gitomer, John Tschohl and Kevin Davis. Normally, clients pay thousands of dollars to pick their brains--but here before you (for free, no less) you'll find the basic sales secrets necessary for success. Our complete guide covers the situations you face every day, from closing deals and getting repeat business to responding to a prospect's no and negotiating great deals. You'll also find an insightful look at the biggest mistakes you must avoid and the tactics and ideas you simply can't live without.

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