24 Email Marketing Stats Every Business Owner Should Know (Infographic)

Email marketing is the cornerstone of many marketing programs.
24 Email Marketing Stats Every Business Owner Should Know (Infographic)
Image credit: juststock | Getty Images

Free Book Preview: Brand Renegades

Discover how two entrepreneurs used unconventional business strategies to turn their startup into a multimillion-dollar company.
3 min read
This story originally appeared on Bizness Apps

Email marketing is the cornerstone of many marketing programs. It can make engaging with and retaining customers much easier with high-powered tools like automation and personalization. And using mobile-friendly email templates ensures that no matter what device your customer uses to view them, your emails will always look great.

Campaign Monitor has created an infographic, "24 Email Marketing Stats You Need to Know" to help you understand just what value email marketing brings to a small business. For example, for every $1 spent, email marketing brings in $44; for one of the highest ROIs of any marketing tactic.

Personalized messages bring results

A high ROI is fantastic, of course, but with a powerful marketing tool like this, there are even better reasons for email marketing. By using an email service provider, you can create emails that are personalized for each customer, helping them to connect with your business.

The more your customers engage with your business and emails, the more likely they are to purchase from you. Emails with personalized subject lines are 26 percent more likely to be opened. And personalization doesn’t stop at the subject line.

You can add images and content that are specific to each reader to keep them interested in what your business offers. The more you can send emails that your customers want to see, with information that they’re looking for, the more likely they’ll stay your customer. Using data you already have about them can help you to personalize emails a little bit more. Keeping your data updated, by using signup forms or surveys, can help you collect the information you need to do this.

Automation saves time and engages customers

Automation, creating a series of emails once and sending them out automatically when certain criteria are met, can help keep customers coming back for more. Sending out welcome emails, reminder emails, VIP emails or even birthday emails can help to hold your customer’s attention, and lead to sales.

As a matter of fact, automated emails can generate 320 percent more revenue than non-automated ones. Using automation and personalization together can make marketers' lives a little easier since they need to only create an email once to have each person get the version they need, and sent when they need it.

Since email open rates increased to 68 percent on mobile devices in 2016, it’s important to make sure your email can be read on any device. Just about everyone has a mobile phone and reads their emails on it these days. The easiest way to do this is to use a template that’s already set up to work on mobile devices. This way no special coding is needed and your customers will have an easy-to-read and useful email. Plus, you’ll still be able to use personalization and automation, the end device won’t change how they work.

Email marketing stats worth knowing

From personalization and automation to a high ROI, email marketing can make staying in touch with customers a breeze. And, it will help to not only convert leads to customers but help retain the customers you already have. For more useful and fun email marketing stats and tips, check out the infographic below.

More from Entrepreneur
Our Franchise Advisors are here to help you throughout the entire process of building your franchise organization!
  1. Schedule a FREE one-on-one session with a Franchise Advisor
  2. Choose one of our programs that matches your needs, budget, and timeline
  3. Launch your new franchise organization
Make sure you’re covered if an employee gets injured at work by
  • Providing us with basic information about your business
  • Verifying details about your business with one of our specialists
  • Speaking with an agent who is specifically suited to insure your business
Make sure you’re covered for physical injuries or property damage at work by
  • Providing us with basic information about your business
  • Verifying details about your business with one of our specialists
  • Speaking with an agent who is specifically suited to insure your business

Latest on Entrepreneur