How a Company Becomes a Thought Leader

The co-founder of Musicbed shares how his company became more than just a place for music licensing.
How a Company Becomes a Thought Leader
Image credit: Musicbed
Entrepreneur Staff
Editor-in-Chief
2 min read

This is an episode of our podcast, Problem Solvers. Each week, an entrepreneur reveals how they overcame an unexpected problem in their business -- and were happier and more successful as a result. The show is hosted by Entrepreneur’s editor in chief, Jason Feifer. Listen below, or subscribe on iTunes, Google Play, Stitcher, or wherever you get your podcasts.

When Daniel McCarthy cofounded the music-licensing company Musicbed, he had a big idea: “I don’t want customers to just think about Musicbed when they think about music licensing. I want them to think about Musicbed when they’re trying to get inspired.” Accomplishing that would require a lot of experimentation, spending money with no sure ROI, and launching (and closing) a magazine.

In this episode, we map how Musicbed became more than just the sum of its product.

Related: How Do You Find Your First Customers?

Thanks to our sponsor:

Small business never stops moving, so Dell’s US-based Small Business Advisors are trained to keep up. Just call 877-BUY-DELL to get connected. You’ll get tailored solutions you can trust, from an advisor who knows your business -- like which Dell PCs with Intel® CoreTM processors are right for you. That way, you can focus on your business and leave the tech questions to Dell.

 

More from Entrepreneur

Get heaping discounts to books you love delivered straight to your inbox. We’ll feature a different book each week and share exclusive deals you won’t find anywhere else.
Jumpstart Your Business. Entrepreneur Insider is your all-access pass to the skills, experts, and network you need to get your business off the ground—or take it to the next level.
Are you paying too much for business insurance? Do you have critical gaps in your coverage? Trust Entrepreneur to help you find out.

Latest on Entrepreneur