Subscribe to Entrepreneur for $5
Subscribe

How a Company Becomes a Thought Leader

The co-founder of Musicbed shares how his company became more than just a place for music licensing.

By

This is an episode of our podcast, Problem Solvers. Each week, an entrepreneur reveals how they overcame an unexpected problem in their business -- and were happier and more successful as a result. The show is hosted by Entrepreneur’s editor in chief, Jason Feifer. Listen below, or subscribe on iTunes, Google Play, Stitcher, or wherever you get your podcasts.

Musicbed

When Daniel McCarthy cofounded the music-licensing company Musicbed, he had a big idea: “I don’t want customers to just think about Musicbed when they think about music licensing. I want them to think about Musicbed when they’re trying to get inspired.” Accomplishing that would require a lot of experimentation, spending money with no sure ROI, and launching (and closing) a magazine.

In this episode, we map how Musicbed became more than just the sum of its product.

Related: How Do You Find Your First Customers?

Thanks to our sponsor:

Small business never stops moving, so Dell’s US-based Small Business Advisors are trained to keep up. Just call 877-BUY-DELL to get connected. You’ll get tailored solutions you can trust, from an advisor who knows your business -- like which Dell PCs with Intel® CoreTM processors are right for you. That way, you can focus on your business and leave the tech questions to Dell.

 

Jason Feifer

Written By

Entrepreneur Staff

Jason Feifer is the editor in chief of Entrepreneur magazine, and host of two podcasts: Build For Tomorrow, a show about the changes that got us here, and how to thrive in a changing world; and Problem Solvers, about entrepreneurs solving unexpected problems in their business. He writes a newsletter about how to find opportunity in change.

Prior to Entrepreneur, Jason has worked as an editor at Men's Health, Fast Company, Maxim, and Boston magazine, and has written about business and technology for the Washington Post, Slate, New York, and others.

Follow him on Instagram, LinkedIn, and Twitter.