This Entrepreneur Shares How She Built an Audience Without Advertising
When most platforms wouldn't even allow this company to advertise on their sites, the founder had to get creative.
This is an episode of our podcast Problem Solvers. Each week, an entrepreneur reveals how they overcame an unexpected problem in their business -- and were happier and more successful as a result. The show is hosted by Entrepreneur’s editor in chief, Jason Feifer. Listen below, or subscribe on iTunes, Google Play, Stitcher, or wherever you get your podcasts.
If you want to learn how to succeed without traditional advertising, ask someone in the "adult" industry. Why? Because most advertising channels --including Facebook, Instagram, Snapchat, and more -- are closed to them. That's what Polly Rodriguez learned when she founded Unbound, a company that makes and sells adult products. Most platforms won't take her money, so she had to get creative...and build her own community.
Tune into this episode of Problem Solvers to hear how Rodriguez built a customer base -- and a sucessful business.
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Jason Feifer is the editor in chief of Entrepreneur magazine, and host of two podcasts: Build For Tomorrow, a show about the changes that got us here, and how to thrive in a changing world; and Problem Solvers, about entrepreneurs solving unexpected problems in their business. He writes a newsletter about how to find opportunity in change.
Prior to Entrepreneur, Jason has worked as an editor at Men's Health, Fast Company, Maxim, and Boston magazine, and has written about business and technology for the Washington Post, Slate, New York, and others.