How This Entrepreneur Saved a Damaged Brand (Remember About.com?) Learn how Neil Vogel took over the old internet giant About.com and transformed it into a thriving company called Dotdash.

By Jason Feifer

Dotdash

This is an episode of our podcast Problem Solvers. Each week, an entrepreneur reveals how they overcame an unexpected problem in their business -- and were happier and more successful as a result. The show is hosted by Entrepreneur's editor in chief, Jason Feifer. Listen below, or subscribe on iTunes, Google Play, Stitcher, or wherever you get your podcasts.

How do you give new life to an old company? Bring new vision to a place that lost its own? And how do you bring your team -- and your new audience! -- along for the change? Those are the challenges Neil Vogel faced when taking over the old internet giant About.com and transforming it into a thriving company called Dotdash.

Related: This Entrepreneur Shares How He Sold the Product That Everyone Said Was Impossible

Thanks to our sponsors:

Small business never stops moving, so Dell's US-based Small Business Advisors are trained to keep up. Just call 877-BUY-DELL to get connected. You'll get tailored solutions you can trust, from an advisor who knows your business -- like which Dell PCs with Intel® CoreTM processors are right for you. That way, you can focus on your business and leave the tech questions to Dell.

Domain names matter. And Hover gets that. They are focused exclusively on helping you buy the right domain name. No web sales, clean user interface, and excellent customer service. And Hover understand in our modern digital era that you may change website platform many times and their connect feature allows you to make the switch with just a few clicks. Check out Hover to get 10% off your first purchase.

Jason Feifer

Entrepreneur Staff

Editor in Chief

Jason Feifer is the editor in chief of Entrepreneur magazine and host of the podcast Problem Solvers. Outside of Entrepreneur, he writes the newsletter One Thing Better, which each week gives you one better way to build a career or company you love. He is also a startup advisor, keynote speaker, book author, and nonstop optimism machine.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Business Ideas

70 Small Business Ideas to Start in 2025

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2025.

Business News

Amazon Tells Thousands of Employees to Relocate or Resign

Amazon says the move to bring teams together will make them more "effective."

Business News

Federal Judge Rules It's Legal to Train AI on Copyrighted Books, Marking Major Win for AI Companies

This precedent-setting case is the first time a federal judge has sided with tech companies in an AI copyright lawsuit.

Starting a Business

After This LGBTQ Couple Lost Their Jobs Within 30 Days of Each Other, They Started a Business — With Goats. It Led to More Than $150 Million.

Josh Kilmer-Purcell and Brent Ridge bought a farm in upstate New York as a weekend getaway — but a series of unexpected events led to a global brand.

Branding

Why Storytelling Beats Bullet Points and Facts Every Time

Bullet points fade. Stories stick. If you want your message to land, not just get heard, use these five proven storytelling frameworks to turn dry content into something people actually remember.