How This Entrepreneur Saved a Damaged Brand (Remember About.com?)

Learn how Neil Vogel took over the old internet giant About.com and transformed it into a thriving company called Dotdash.

learn more about Jason Feifer

By Jason Feifer

Dotdash

This is an episode of our podcast Problem Solvers. Each week, an entrepreneur reveals how they overcame an unexpected problem in their business -- and were happier and more successful as a result. The show is hosted by Entrepreneur's editor in chief, Jason Feifer. Listen below, or subscribe on iTunes, Google Play, Stitcher, or wherever you get your podcasts.

How do you give new life to an old company? Bring new vision to a place that lost its own? And how do you bring your team -- and your new audience! -- along for the change? Those are the challenges Neil Vogel faced when taking over the old internet giant About.com and transforming it into a thriving company called Dotdash.

Related: This Entrepreneur Shares How He Sold the Product That Everyone Said Was Impossible

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Jason Feifer

Entrepreneur Staff

Editor in Chief

Jason Feifer is the editor in chief of Entrepreneur magazine and host of the podcast Problem Solvers, which is about entrepreneurs solving unexpected problems in their business. Outside of Entrepreneur, he is the author of the book Build For Tomorrow, which is an action plan for embracing change and adapting fast, as the host of the podcast Build For Tomorrow (yes, same name as the book), which is about the smartest solutions to our most misunderstood problems. He writes a newsletter about how to find opportunity in change.

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