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I Became a Better Marketer When I Started Thinking Like an Entrepreneur

When you think the way entrepreneurs think, you see everything around you differently.

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This story appears in the October 2018 issue of Entrepreneur. Subscribe »

A few months ago, my wife and I were brainstorming ways to market our novel. We spent three years writing it together -- it’s called Mr. Nice Guy, and it comes out October 16. And as any author knows, publicizing and marketing a book is tough. It’s a crowded space, few publications cover books in any meaningful way and readers are hard to reach. 

Nigel Parry

We stared into the air for a while. Then I thought, What would happen if I stopped looking at this like an author, and started doing it like an entrepreneur? And with that, a new world opened up.

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