Facebook Admits Using Two-Factor Phone Numbers to Target Ads

Surprise, surprise.

Grow Your Business, Not Your Inbox

Stay informed and join our daily newsletter now!
Will be used in accordance with our Privacy Policy
Facebook Admits Using Two-Factor Phone Numbers to Target Ads
Image credit: SIPA USA/PA Images via engadget
Guest Writer
Writer
2 min read
This story originally appeared on Engadget

Facebook has admitted that it uses the phone number provided by users for two-factor authentication (2FA) to target them with ads. Naturally, its repurposing of information passed on for security purposes to make more ad dollars is causing quite the stir, with users lambasting its tactics on social media. Facebook's acknowledgement comes in the wake of a Gizmodo report that exposed the practice.

"We use the information people provide to offer a better, more personalized experience on Facebook, including ads," a Facebook spokesperson said in a statement to TechCrunch. "We are clear about how we use the information we collect, including the contact information that people upload or add to their own accounts. You can manage and delete the contact information you've uploaded at any time."

Last year, Facebook began giving users more 2FA alternatives beyond a code sent to your phone, including USB key support, followed by the ability to use third-party authenticator apps in May. Users may have opted for those methods over supplying their phone number if they knew what Facebook was up to. The company also came under fire in February for spamming 2FA phone numbers with codes. It blamed that on a bug.

More from Entrepreneur

Get heaping discounts to books you love delivered straight to your inbox. We’ll feature a different book each week and share exclusive deals you won’t find anywhere else.
Jumpstart Your Business. Entrepreneur Insider is your all-access pass to the skills, experts, and network you need to get your business off the ground—or take it to the next level.
Create your business plan in half the time with twice the impact using Entrepreneur's BIZ PLANNING PLUS powered by LivePlan. Try risk free for 60 days.

Latest on Entrepreneur

Entrepreneur Media, Inc. values your privacy. In order to understand how people use our site generally, and to create more valuable experiences for you, we may collect data about your use of this site (both directly and through our partners). By continuing to use this site, you are agreeing to the use of that data. For more information on our data policies, please visit our Privacy Policy.