Starting a Small Business? This $20 Class Will Teach You How to Help It Thrive.
To say it's difficuly to get a venture off the ground is an understatement. If you've ever considered such an undertaking, you're probably well aware of the cautionary statistic that more than half of startups fail within four years. But do you know why so many small-business owners (SBOs) are doomed?
As consultant and marketing influencer Matt Sweetwood points out in a guest piece for Entrepreneur, the reasons why the average small business crashes and burns are manifold. In the majority of cases, there just isn't a market for one's product. But SBOs can also run out of cash, be outcompeted, put together the wrong team, lack a solid business model, or just plain lose focus.
Long story short: As an entrepreneur, you're up against a lot. That's why author and small business expert Barry Moltz has worked with CreativeLive to put together the online class "25 Ways to Jumpstart Your Business," a 15-hour primer on tackling these hurdles and sustaining a profitable business.
You may know Moltz from his appearances on NPR and MSNBC, or from titles like You Need to Be A Little Crazy: The Truth about Starting and Growing Your Business, now in its fifth reprint. With decades of entrepreneurial experience under his belt as both a founder and a consultant, the Entrepreneurship Hall of Fame member has seen firsthand the factors that have made small businesses thrive and fail.
Across 34 different lectures in the aforementioned class, he shares with his students these lessons he's learned and gives them practical advice on how to solve common problems faced by entrepreneurs. Upon enrolling, you'll get access to lessons on customer acquisition, vendor and team management, small business finance, balancing cost and quality, growing an online presence, building a culture, forecasting, and more — all of which are accessible 24/7 on any web or mobile device. By the time you've completed your education with Moltz, you'll be able to unlock your true potential as an entrepreneur.
Lifetime access to "25 Ways to Jumpstart Your Business with Barry Moltz" normally retails for $49, but for a limited time, Entrepreneur readers can sign up for just $19.99 — a savings of nearly 60 percent.