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Allbirds' San Francisco HQ Celebrates the Past But Looks to the Future

The historic building has been given a fresh makeover by the eco-conscious footwear brand.

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This story appears in the April 2019 issue of Entrepreneur. Subscribe »

Allbirds may be only three years old, but the San Francisco–based footwear brand is all about the future -- at the company and beyond. The eco-conscious company uses 90 percent recycled packaging, which has cut down on waste by a third since its introduction in 2017. Allbirds’ signature material is merino wool, a sustainable option produced year-round by the namesake sheep breed. And the company recently partnered with nonprofit Soles4Souls to distribute lightly used shoes to those in need around the world. That forward-thinking mindset extends to the company’s headquarters itself, located in the Jackson Square Historic District on a street that managed to survive the San Francisco Fire of 1851. Inside, as employees brainstorm new designs, products, and sustainability initiatives, a street-address placard from the 19th century hangs on the wall, reminding them of their work space’s history -- even as they build a brand with its eyes on the future. 

Adam Friedberg

Related: Get Comfortable Inside Dollar Shave Club's California Headquarters

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