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Pro Athletes Are Using Content to Increase Value. You Should Mimic Their Strategy.

You're more valuable when you're negotiating with a built-in fanbase.

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The NFL draft, which happened April 23rd through April 25th, played out in an unprecedented way. For the first time in its history, the draft was done virtually. 

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Michael Pittman Jr

And while the media and NFL fans were focused on top picks in the first round, there were some fans wondering what team would draft former USC swide receiver Michael Pittman Jr.

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