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How to Make Your Content Marketing Inclusive

Creating inclusive content is critical if you want consumers to identify with your brand. Here's what three successful brands are doing to ensure their content connects with diverse groups of customers.

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In July, more than 200 companies paused their advertising on Facebook. These companies include Adidas, Clorox, Verizon, Unilever, Diageo and even Starbucks, Facebook’s sixth-largest advertiser.

Lyubov Ivanova | Getty Images

The reasons for the pullback centered on Facebook’s policies about hate speech and racial injustice and the platform’s non-inclusive content.

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