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David Chang's Question to Entrepreneurs: Are You Doing Good or Bad?

The chef knows he's been successful but wants to make sure his work creates positive change, too.

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This story appears in the September 2020 issue of Entrepreneur. Subscribe »

“It’s hard for me to appreciate the good things that have happened,” says. And there have been many. His Momofuku group made him one of ’s most celebrated chefs and restaurateurs, he’s the star of the series Ugly Delicious, he is a best-selling cookbook author, and more. This month, Chang releases a new book — a memoir called Eat a Peach, which chronicles his rise, as well as his struggles with mental health. Chang is open about his and self-doubt, and he now worries for the future of his business and his industry — but hopes that talking about these things sparks positive change in himself and others. “The thing I’m with is, ultimately, I know I’ve done good,” he says, “but I think I’ve done a lot unintentional bad by getting to my goals.” In this conversation, he talks about the power of difficult self-reflection.

Andrew Bezek

Eat a Peach is a memoir, but you say in the opening that you think of it as “a textbook for what not to do when starting a business.” Why focus on what not to do?

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