Apple Tips 'Time Flies' Event on Sept. 15

The announcement's tag line is Time Flies, suggesting the Apple Watch is on the agenda. The time is right for a new iPhone, but Apple has already said its next iPhone would be delayed a few weeks due to Covid, so stay tuned.
Apple Tips 'Time Flies' Event on Sept. 15
Image credit: Apple via PCMag

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Executive Editor, PCMag
2 min read
This story originally appeared on PC Mag

Apple today confirmed it will hold a Sept. 15 event, where it will likely unveil the new Apple Watch, and possibly the iPhone 12 lineup, among other things.

Few details were revealed; the announcement's tag line is Time Flies, suggesting the Apple Watch is on the agenda. Like its Worldwide Developer Conference (WWDC) this summer, next week's presentation will be a virtual event. It kicks off at 10 a.m. PT / 1 p.m. ET from Apple Park, and will be live-streamed on Apple's website.

The news comes after eagle-eyed Twitter users spotted an Apple Event emoji hashtag earlier today. That prompted people to suggest news might be coming this week, but it appears we'll have to wait a few days.

As for what to expect, the time is right for a new iPhone; last year's iPhone 11 lineup made its debut on Sept. 10. That was before Covid, of course, and Apple has already cautioned that its next iPhones might arrive later than usual. "As you know, last year we started selling new iPhones in September. This year, we project supply to be available a few weeks later," Apple CFO Luca Maestri said in July.

So, Apple might announce the iPhone 12 lineup next week, but not release them until October. Or we might have to wait a few more weeks for iPhone news. Bloomberg says it's the latter, with next week's event focusing on Apple Watch, iPad, and audio devices.

Last fall also saw the arrival of the Apple Watch Series 5, so a Series 6 is likely to be announced next week. Here's what we thought of the new watchOS 7 beta.

Apple will probably announce the public launch dates for iOS 14 and macOS Big Sur, both of which are in public betas right now.

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