Erin Andrews Is Learning to Be Patient!

The sportscaster discusses the weirdness of the new NFL season and her game plan for her clothing business, WEAR by Erin Andrews.
Erin Andrews Is Learning to Be Patient!
Image credit: WEAR by Erin Andrews

Grow Your Business, Not Your Inbox

Stay informed and join our daily newsletter now!
Editorial Director
4 min read

If you think things at your job have been weird since the pandemic hit, you ain’t got nothing on this week’s guest, Erin Andrews. 

Erin, as you certainly know, is the veteran sideline reporter for FOX NFL, and if you've been watching, you may have noticed that this season has been just a wee bit different than previous ones. On this week's episode of the Get a Real Job podcast, Erin and I spoke about the overall bizarreness of her day job (empty stadiums, being able to hear every single word uttered by superstar athletes) and also about her clothing company Wear by Erin Andrews, which she launched just last year. Designed for female sports fans, WEAR scored in a big way during the 2019/20 season and was the best-performing new women’s collection across Fanatics’ entire NFL portfolio.

Related: Soccer Legend Abby Wambach: 'Right Now Our World Needs More Women Leading'

Take a listen to our conversation in the podcast above, and check out some takeaways (that have been edited for length and clarity) below. Thanks as always for listening!

The launch of an idea

"I grew up a sports fan. I used to put the tattoos on my face and wear the clothes and all that. As I got older, I noticed that there was a white space. I didn't think that there was a lot available for women in terms of being fashionable. I'm a tomboy, you know, I like wearing a t-shirt or a jean shirt — simple clothing, nothing really bedazzled or pink. I was asked to host a women's night for the NFL at a Super Bowl and I just thought, 'Gosh, this would be a great chance to do this.' So I talked to my people and we started pitching it. We got a good response, but it took a minute for people to believe that we could actually do it. I had to prove myself. It took about six years to make WEAR happen."

Embracing mentorship

"Erin Andrews, the boss, is all over the map! But I'm very open to learning. I have a relationship with Candace Nelson, who started her own a pizza restaurant called Pizzana. I pick her brain an awful lot about how to do this, who she relies on, what she did. I'm very, very open in saying, "I'm trying to learn about how to run a business." My management team is owned by Michael Strahan and Constance Schwartz-Morini, who have been incredible. So we are definitely learning as we go — and we're learning as we go with a multibillion-dollar industry called the NFL!" 

On (trying to be) patient

"My COO was originally my assistant, and then she just got upgraded to this role because I couldn't do this without her. I'm very fortunate that she and everybody else who works here cares about this brand so much. So a big thing has been learning to trust them, knowing that if they don't tell me right away about a crisis, it's because they're trying to figure it out and give me solutions before they tell me so I don't panic. With Covid, we might have orders backing up because, you know, our factory shut down. So learning to be patient has been a life lesson for Erin Andrews. She's not very good with it! That's something she really needs to work on."

More from Entrepreneur

We created the SYOB course to help you get started on your entrepreneurial journey. You can now sign up for just $99, plus receive a 7-day free trial. Just use promo code SYOB99 to claim your offer.
Jumpstart Your Business. Entrepreneur Insider is your all-access pass to the skills, experts, and network you need to get your business off the ground—or take it to the next level.
Discover a better way to hire freelancers. From business to marketing, sales, finance, design, technology, and more, we have the freelancers you need to tackle your most important work and projects, on-demand.

Latest on Entrepreneur