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Why Short-Term Goals Lead to Long-Term Rewards

In 2021 goal-setting may seem trickier than ever, but it may be more important than ever, too.

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This year, the travel industry experienced turbulence unlike ever before. With the onset of the Covid-19 pandemic, international mobility hit record lows, leaving many wanderlusts abruptly stationary. While recent research shows that our appetites for travel have bounced back, our booking windows are smaller than ever — meaning we’re solidifying our plans just before leaving. Should anyone be surprised? 

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It’s tricky to make long-term plans when the world seems so unpredictable. The same is true of setting goals. With all of the uncertainty, it can feel overambitious, futile even, to set far-reaching objectives — kind of like paying for a vacation we’re not sure we can take.

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