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Attention Brands: Kindness Sells

Consumers show increased loyalty to brands that are actively engaged in doing good for the world.

Opinions expressed by Entrepreneur contributors are their own.

As customer needs and habits change, brands have the added responsibility to be able to mirror their customer’s personality to stay relevant in their purchase journey. Empathy and kindness hence not only become a business necessity but also a brand reality. Modern brands need to vouch for being good enough for the world rather than the intimidation of asking are you good enough for me. Inspiration takes precedence over aspiration.

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Conquering cynicism

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