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Every Business Needs Positive Online Reviews. Here's How to Find Them. The critical facts behind customer feedback.

By Chris Miltimore

Opinions expressed by Entrepreneur contributors are their own.

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More and more, consumers and corporations are viewing online reviews before they make a purchase. If you are not actively seeking positive reviews, you are missing the boat, (even if your business happens to sell boats).

Never lack feedback

According to Trustpilot, 90% of people will check an online review before making a decision. Nearly 50% of consumers consider positive reviews as one of their top 3 decision factors.