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Why Your App Should Target Smartwatch Wearables

Smartwatch popularity is growing fast. Don't risk losing out on this aggressively growing market.

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It’s no secret that the popularity of mobile phones has been growing aggressively since Apple introduced the iPhone in 2007. Today, 83 percent of the U.S. population has a mobile phone, and the number is still growing. Apple is now the most popular choice as the leading mobile phone vendor, with close to 46 percent of U.S. mobile phone subscribers using an iPhone, followed by Samsung in second place with a 25 percent market share.

Tim Robberts | Getty Images

Smartwatch wearables were made popular by Samsung when it introduced its Samsung Galaxy Gear in 2013. Apple took notice and quickly started its own R&D, which introduced the Apple Watch in 2015.

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