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How Machine Learning Is Changing Influencer Marketing

To get ahead, some companies have discovered an unfair advantage in digital sales.

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Influencer marketing has grown significantly due to the pervasive use of social media platforms in promoting products and services.

NBC | Getty Images

In 2019 the practice reached $6.5 billion and is projected to reach $15 billion by 2022. Marketing today is all about algorithms, data and analytics to gain a targeted audience rather than the traditional spray-and-pray approach. The major success factor is figuring out how influencer marketing can become more effective by targeting the right audience to increase customer engagement.

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