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This Entrepreneur Turned His 'Emotional Rock Bottom' Into an Empathy Movement, Fueled by a Thought-Provoking Card Game That Sold Out in 5 Days

Michael Tennant is the founder of Curiosity Lab, the idealistic marketing group that generated more than $400,000 in revenue in six months and has grown 500% year over year.


“What is something you pretend to know about, and why?” 

Courtesy of Curiosity Lab

The question appears on a light blue card decorated with four gender-neutral faces, their eyes shut. As you move through the deck, the card colors change — to green to yellow to pink — and the eyes gradually open. The designs reflect the nature of the questions; those printed on blue cards are the least probing, perhaps the most approachable, while those on pink pose deeper, more controversial queries: “Can violence ever be justified? In what circumstances?”

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