How I Found the Next Big Opportunity for Entrepreneurs While Recovering From Surgery

The hidden cracks in hospital workflows are not just problems; they are the next major opportunity for entrepreneurial innovation.

By Jessica Wong | edited by Chelsea Brown | Dec 12, 2025

Opinions expressed by Entrepreneur contributors are their own.

Key Takeaways

  • The systemic gaps in healthcare — caused by overstretched teams, outdated workflows, communication silos and resource constraints — are prime entrepreneurial opportunities.
  • These gaps are not “medical problems.” They’re product problems, workflow problems and design problems that entrepreneurs are uniquely equipped to solve.
  • Entrepreneurs don’t need to disrupt the entire healthcare industry. The biggest opportunities lie in the smallest pain points.

When you are lying in a hospital bed after major surgery, you see things you normally would never notice.

Not dramatic events, not headline-level failures, but the small, invisible gaps — the ones that happen quietly, repeatedly and almost acceptably within the system.

These are not caused by “bad people,” but by overstretched teams, outdated workflows, communication silos and resource constraints.

And from an entrepreneur’s perspective, that is precisely where innovation begins.

Over the past week, as I recovered from a major surgery, I observed something that many patients have experienced, but few executives ever get to analyze firsthand: Hospitals are filled with highly skilled individuals, yet many of the systems supporting them remain fragmented, analog or simply stretched beyond capacity.

And when systems struggle, even the strongest medical teams are forced to compensate.

This experience led me to reconsider what “innovation in healthcare” truly means.

Related: How Entrepreneurs Can Capitalize on the Digital Healthcare Revolution

1. Communication failures are not human errors. They are system errors.

In any hospital, dozens of teams (surgical, nursing, nutrition, tech support, patient services) must work in perfect coordination.

Yet a 2023 Joint Commission report found that poor communication remains a root cause in more than 70% of serious adverse events.

These are not malicious errors. They are structural.

Entrepreneurs who understand workflow orchestration, AI-driven routing and cross-functional communication tools have an opportunity to redefine how medical environments function.

This is not about replacing people. It is about protecting them from system friction.

2. Staffing shortages are fueling operational gaps — and innovation demand

The American Hospital Association reports that 95% of U.S. hospitals face critical staffing shortages, particularly in nursing and nutrition departments.

What I witnessed firsthand reflects this data:

Teams juggling 20 to 40 patients, specialists covering multiple units and delays caused simply by human limitations.

This is not a failure of dedication. It is a failure of capacity.

Startups in the following areas have enormous room to grow:

  • Intelligent scheduling and load balancing

  • Digital-first nutrition workflows

  • Automated dietary compliance systems

  • Real-time patient monitoring

  • Assistive communication tools for voiceless or immobile patients

  • Staff reassignment algorithms driven by acuity, not availability

Healthcare is now one of the few industries where efficiency itself saves lives.

Related: 9 Ways to Harness Entrepreneurial Skills in Medicine

3. The patient experience is the final frontier of medical innovation

The clinical care I received was exceptional. The surgical expertise was world-class.

The issues emerged after surgery during the recovery process, where small breakdowns multiplied:

  • Mismatched dietary instructions

  • Inconsistent communication between units

  • Delays caused by unclear ownership

  • Overreliance on manual tasks

  • Lack of structured patient follow-up tools

These are not “medical problems.” They are product problems, workflow problems and design problems. And entrepreneurs excel at solving these.

According to Deloitte, patient-experience-driven improvements can reduce readmission rates by up to 30%. Yet most hospitals lack affordable, scalable tools to modernize these processes.

Not every startup needs to disrupt the entire healthcare industry. Some of the biggest opportunities lie in the smallest pain points:

  • A better dietary order system

  • A universal communication panel across departments

  • A predictive model to route the right nurse to the right patient

  • A standardized documentation trigger for at-risk patients

  • Training modules that simulate real patient communication

  • A cross-team visibility dashboard that surfaces alerts, not just data

These “small” problems slow down thousands of hospitals every day.

Solve just one well, and you have a viable business.

5. As entrepreneurs, we often talk about resilience. Healthcare forces you to live it.

Leadership books teach resilience. Hospitals demand it.

Recovery taught me something important: Systems do not fail because people do not care. They fail because people are trying to care within imperfect systems.

And fixing those systems is one of the greatest entrepreneurial opportunities of the next decade.

Healthcare will always need brilliant surgeons and compassionate nurses. But it equally needs:

  • Better infrastructure

  • Better workflows

  • Better tools

  • Better coordination

  • Better support systems for the staff who carry the burden every day

Related: Why Your Next Startup Should Focus on Healthcare

Innovation in healthcare will thrive when entrepreneurs stop aiming only at medicine and start aiming at operations, communication and care coordination. That is where the real transformation begins.

If my experience taught me anything, it is this:

  • Patients see the gaps

  • Staff feel the gaps

  • Entrepreneurs can help close them

And when we close them, we are not just improving processes — we are honoring the people who show up every day to save lives.

Key Takeaways

  • The systemic gaps in healthcare — caused by overstretched teams, outdated workflows, communication silos and resource constraints — are prime entrepreneurial opportunities.
  • These gaps are not “medical problems.” They’re product problems, workflow problems and design problems that entrepreneurs are uniquely equipped to solve.
  • Entrepreneurs don’t need to disrupt the entire healthcare industry. The biggest opportunities lie in the smallest pain points.

When you are lying in a hospital bed after major surgery, you see things you normally would never notice.

Not dramatic events, not headline-level failures, but the small, invisible gaps — the ones that happen quietly, repeatedly and almost acceptably within the system.

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Jessica Wong

Founder and CEO of Valux Digital. at Valux Digital
Entrepreneur Leadership Network® Contributor
Jessica is the Founder and CEO of nationally recognized marketing and PR firms, Valux Digital and uPro Digital. She is a digital marketing and PR expert with more than 20 years of success driving bottom-line results for clients through innovative marketing programs aligned with emerging strategies.

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