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What Do Walgreens and the Cleveland Cavaliers Have in Common? They're Leading the Way in AI Artificial intelligence technologies raised $33 billion in equity funding last year.

By Rudina Seseri

Opinions expressed by Entrepreneur contributors are their own.

Since the dawn of technology, companies have competed with each other by developing solutions that are bigger, better, faster and cheaper. The same can certainly be said when it comes to software development and its role as a key differentiator. But it has never just been about technology. It has also been about marketing a company's innovation to ensure investor interest, as well as customer loyalty, and demand. AI has taken this tested, tried-and-true dual-pronged strategy — of offering competitive differentiation and the ability to market innovation further than ever before — from fixing problems to adding new, exciting capabilities.

As the name implies, AI simulates intelligence, constantly evolving and always learning. Envision a company with a resource that can analyze enormous amounts of data around the clock without taking a break. Think about the edge this company has with the ability to assess the competitive landscape, extract valuable business intelligence and implement new practices based on the recommendations provided by prescriptive AI.

Related: 5 Ways AI Technology is Making Our Buildings Smarter

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