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Key Strategies for Marketing New Versus Existing Products

When it comes to crafting a message and communicating it to the market, one size doesn't fit all. Your PR and marketing will differ depending on your product's age.

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PR and marketing are essential elements in your product’s success. However, when it comes to crafting a message and communicating it to the market, one size doesn’t fit all. Your marketing and PR strategy will differ based on your product’s age.

For a new product, you must define your target market and the people who would be best served by your product. You’ll need to clearly define your competitive differentiation so you can develop the value proposition and messaging. In addition to PR programs and marketing campaigns, an analyst-relations strategy is essential in successfully introducing the new product to the market and gaining recognition.

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