Subscribe to Entrepreneur for $5

Easy.Com, Easy.Go

OK . . . we've weeded out the wanna-bes. Who's still with us?

This story appears in the March 2001 issue of Entrepreneur. Subscribe »

"Let's be quite honest," says Neil J. Closner, president and CEO of, a 12-person Fort Lauderdale, , e-tailer of infant products. "Anybody who got involved in this had their eye on an exit strategy, either to be acquired or go public. That was in our game plan as well." Now that a public offering is unlikely and many potential acquirers are struggling to their own operations, the game plan is to stay on and run the company for several more years. How does Closner, 27, feel about that? "Honestly, I don't know," he says. "My mood changes day to day."

Others are more philosophical. "I didn't anticipate it to be a get-rich-quick scheme," says Betsy Burlingame, founder and president of, a -based Web service for expatriates. "It's a very long-term focus. You build relationships and a community and then later bring in and make money."

Continue reading this article - and everything on Entrepreneur!

We make some of our best content available to Entrepreneur subscribers only. Become a subscriber for just $5 to get an ad-free experience, exclusive access to premium content like this, and unlock special discounts.

Entrepreneur Editors' Picks