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The Insight That Changed How These Founders Think About Everything

Six entrepreneurs share breakthrough moments that changed how they do business.

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This story appears in the December 2021 issue of Entrepreneur. Subscribe »

1. Broken promises burn bridges.

Pete Ryan

“Six months after I cofounded a small activewear brand, [e-commerce site] Carbon38 placed an order with us. This was a dream come true, so even though I was unsure we could execute on their timeline, I went for it. As a result, we didn’t let our fabric sit long enough before manufacturing and sent Carbon38 product that was too stiff and rough to sell. They returned all of it, and I made a terrible first impression. I learned to never compromise quality.” — Kassia Davis, founder and CEO, KADA

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