⚡ Get All Content for 20% Off ⚡

5 Reasons Why Your Corporate Blog Has Hit a Wall Your corporate blog could one day lose its momentum.

By Chris Bibey

entrepreneur daily

Opinions expressed by Entrepreneur contributors are their own.

Corporate blog content creation is a top priority of more than 50% of marketers. And with so many benefits — including the ability to reach, engage and convert prospects — you can expect this number to increase in the years to come.

The good news is that any company — regardless of size or industry — can benefit from a corporate blog. However, there's no guarantee of success. Your blog could one day hit a wall.

Here are five reasons why your corporate blog has hit a wall and what you can do to get back on track.

1. No content calendar

A content calendar shouldn't be optional. It's best to make it a mandatory requirement within your organization. Without this, you're inviting trouble such as an on-again-off-again posting schedule or publishing duplicate content.

A content calendar doesn't have to be complex. It can be as simple as a Google Sheet with columns for title, keyword, author and proposed publication date.

2. Out of ideas

Through my years of consulting companies on how to drive revenue and traffic through corporate blogging, I've found this to be the biggest reason for failure. When you run out of ideas, one of two things happens: You stop blogging altogether or you stop sharing quality content.

Before this happens, make a list of places you can turn to generate ideas:

  • Brainstorm with other members of your team

  • Review competing blogs for inspiration

  • Use a keyword research tool

One of these ideas may be all it takes to clear your mind, break out of your funk and create a topic list you can rely on for months to come.

3. Not enough contributors

If you're the only person contributing content to your company's blog, it won't be long before you hit a wall. This happens for many reasons, such as running out of ideas (see above) or simply burning out.

Here are some places you can turn to find contributors:

  • Colleagues (even if they aren't in the marketing department)

  • Clients, partners, affiliates or suppliers

  • Outside writers who are willing to submit guest posts

As your list of contributors grows, the amount of content you personally create will (or can) decrease.

Related: Here's How Entrepreneurs Can Write a Powerful Blog

4. Too heavy of a focus on one type of content

Creating the same type of content — day after day — can result in burnout and/or writers' block. Not to mention the fact that it can become tiresome for your audience to read.

Creating various types of content will maintain your interest in writing while keeping your audience coming back for more. These 10 ideas are a good place to start:

  • Listicles

  • How-to guides

  • Interviews

  • Infographics

  • Personal or brand stories

  • Industry news or current events

  • Checklists

  • Resources

  • Quizzes, surveys, or polls

  • Frequently asked questions (FAQs)

There are sure to be specific types of content that you prefer to create. And that's okay. Just remember to mix things up now and again. It's beneficial to you and your audience.

Related: How to Scale Your Blog Like a Startup

5. Lack of time

Even if it's your full-time job to create content for your company's blog, it doesn't mean that time is always on your side. According to Orbit Media, it takes slightly more than four hours to write a typical blog post of roughly 1,400 words. And that doesn't take into consideration other tasks, such as research and editing.

When time is tight, writers tend to cut corners. Maybe you lower your word count. Maybe you skip over proofreading. Perhaps you turn a blind eye to optimizing your content for search engines.

Fortunately, there are many ways to fight back against a lack of time, such as creating an ironclad content calendar and accepting guest posts.

Let these pointers direct you down the path toward corporate blogging success. If your blog has hit a wall, stop what you're doing and recalibrate your strategy.

Related: Why Every Brand Should Have a Blog

Chris Bibey

Founder at Chris Bibey Digital

Chris Bibey is a writer, content marketer and business owner. He's been featured in Forbes, Fast Company and hundreds of industry-specific blogs. He currently manages Chris Bibey Digital, a content-creation agency based in Pittsburgh, Pennsylvania.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Side Hustle

The Remote Side Hustle a 43-Year-Old Musician Works on for 1 Hour a Day Earns Nearly $3,000 a Month: 'All From the Comfort of Home'

Sam Ziegler wanted to supplement his income as a professional drummer — then his tech skills and desire to help people came together.

Business News

Costco CFO Reveals Uncertain Fate of $1.50 Hot Dog and Soda Combo

CFO Richard Galanti reveals that the price will stay the same — but only "for a while."

Business News

The Most Unexpectedly Popular Side Hustle of the Decade Has Low Startup Costs and High Markups

A new report shows that vending machines are a popular investment — and the industry is set to grow up to $3 billion by 2031.

Marketing

Ever Wonder Why Certain Websites Rank Higher Than Yours? This SEO Expert Reveals The Secret to Dominating Search Results

It's often the smart use of SEO, now supercharged with AI, particularly in keyword optimization.

Business News

AI Is Impacting Jobs. Here Are the Gigs Affected the Most, According to an Analysis of 5 Million Upwork Postings

The researcher said in the report that freelance jobs were analyzed first because that market will likely see AI's immediate impact.

Leadership

Former Interrogator Shares 5 Behaviors Liars Exhibit and How to Handle Them

Five deceptive behaviors to look for and how to respond to those behaviors when you encounter them.