📺 Stream EntrepreneurTV for Free 📺

A deepfake video of Volodymyr Zelenskyy circulates on social networks and this is what you need to know In the false material, the president is seen and heard calling on the population to lay down their arms.

By Entrepreneur Staff

entrepreneur daily

This article was translated from our Spanish edition.

Anadolu Agency | Getty Images

Wars in 2022 are not just fought on the battlefield. The messages transmitted through social networks and the media are a fundamental part of military tactics today. As expected, messages and communications abound that are not true. The most recent hoax attempt is a video showing Ukrainian President Volodymyr Zelenskyy , asking the population to lay down their arms. The deepfake video began to spread on various social networks this Wednesday and in it Zelenskyy can be heard saying the following:

"Dear Ukrainians. Dear defenders. Being president was not so easy. I have to make tough decisions. I have decided to return to Donbas. It's time to look into the eyes. It didn't work. It only got worse. Much worse. There is no more tomorrow. At least for me. And now I decide to say goodbye to you. I advise you to lay down your weapons and return to your families. You shouldn't die in this war. I advise you to live; I am going to do the same" .

As if that were not enough, the Ukrainian news channel Ukraine 24 was hacked to broadcast the video with the alleged call for surrender. The channel immediately posted a statement on its social media profiles assuring that the video was false.

Shortly after, Volodymyr Zelenskyy himself spoke in a video that was uploaded to the television station's social networks, explaining that neither he nor Ukraine had surrendered.

In previous days, the Department of Defense and Intelligence of Ukraine had already warned about the possibility of false videos of the president appearing on the network. So far no one has claimed responsibility for the creation of the video or for the hacking of the television station.

WHAT ARE DEEPFAKE VIDEO?

They are fake videos in which a person's voice and face are manipulated using artificial intelligence software to appear authentic. Also known as genuine fakes, these videos can be used to mislead or convey messages that are not true. Deepfakes are based on sophisticated algorithms to generate fake images of a real person that are then superimposed on a video or audio recording to pretend they are real. There are two types of deepfakes : deepfaces (based on the image of a face) or deepvoices (based on voice).

Given the great potential they have for disinformation, deepfakes are prohibited on some social networks such as Facebook.

Entrepreneur Staff

Entrepreneur Staff

Editor

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Editor's Pick

Starting a Business

Most People Have No Business Starting a Business. Here's What to Consider Before You Become an Entrepreneur

You need to find the right business opportunity at the right time and take the right steps to beat the odds.

Leadership

AI vs. Humanity — Why Humans Will Always Win in Content Creation

With the proliferation and integration of AI across organizations and business units, PR and marketing professionals may be tempted to lean into this new technology more than recommended.

Business News

Passengers Are Now Entitled to a Full Cash Refund for Canceled Flights, 'Significant' Delays

The U.S. Department of Transportation announced new rules for commercial passengers on Wednesday.

Growing a Business

Who You Hire Matters — Here's How to Form a Team That's Built to Last

Among the many challenges related to managing a small business, hiring a quality team of employees is one of the most important. Check out this list of tips and best practices to find the best people for your business.

Franchise

Franchising Is Not For Everyone. Explore These Lucrative Alternatives to Expand Your Business.

Not every business can be franchised, nor should it. While franchising can be the right growth vehicle for someone with an established brand and proven concept that's ripe for growth, there are other options available for business owners.

Management

7 Ways You Can Use AI to 10x Your Leadership Skills

While technology can boost individual efficiency and effectiveness, it's essential to balance their use with human intuition and creativity to avoid losing personal connection and to optimize workplace satisfaction.