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This Entrepreneur Grew His Tow Boat Business by Sponsoring Little League Games

Sometimes, to impress your target audience, you've got to spend a little where they spend their time.

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This story appears in the July 2022 issue of Entrepreneur. Subscribe »

Justin Nesloney grew up on the southern coast of Texas, on the Gulf of Mexico, doing just about every job available — from cleaning up oil spills to being a fishing guide. That's why, when he started towing boats back in 2020, it seemed like just another gig. But in a surprisingly short time, it's transformed into something much bigger: This year, he's on track to make $1 million in annual revenue.

Maria Nesbit Photography

How'd he do it? By identifying future customers and meeting them where they were — which was not always on a boat, or even anywhere near the water. Because sometimes, the best way to grow a business is to focus on who will need your service later, rather than right now.

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