Making Big Fat Claims
How to get your prospects' interest <i>before</i> you move in for the sale
In January 1848, James Marshall had a work crew camped on the American River at Coloma near Sacramento. The crew was building a saw mill for John Sutter. On the cold, clear morning of January 24, Marshall found a few tiny gold nuggets. From those first few nuggets came one of the largest human migrations in history as half a million people from around the world descended upon California in search of instant wealth.
The excitement surrounding the discovery of gold grew quickly. By the summer of 1848, outlandish stories about fabulous discoveries came back to the East Coast from the gold mines at Sutter's sawmill. In fact, everybody was buzzing about "Gold! Gold!" The buzz got so bad that soldiers began to desert their duties. Ordinary citizens were hitching up their wagons and loading up their pack mules to go to the mines.
Memorial Day Subscription Sale- Unlock this subscriber exclusive article and more for 20% off today.
Access all Entrepreneur content with no ads, unlock discounts, and get exclusive advice only available to our subscribers. Plus, our magazine delivered straight to your door.
Get a year subscription today for 20% off. Just use code SAVE20 at checkout.
Entrepreneur Editors' Picks
James Dyson Created 5,127 Versions of a Product That Failed Before Finally Succeeding. His Tenacity Reveals a Secret of Entrepreneurship.
7 Meaningful Ways Your Business Can Honor Memorial Day
Breast Implants Left This Founder With Debilitating Symptoms, So She Launched an Intimate-Apparel Line That Goes Beyond Buzzwords
Kids in the Hall's Bruce McCulloch Says TikTok Is the New Punk Rock
'I Am Not a Diversity Quota,' Says the Founder Disrupting the Dessert Category
Memorial Day Is a Time for Remembrance, So What's With All the Mattress Sales?
Pharrell Williams, Contemporary Artist Nina Chanel Abney and Brand-Builder Shaun Neff Announce Launch of Game-Changing NFT Platform