The Four Pillars of Marketing

Every marketing plan should incorporate these four critical elements.
1 min read
Opinions expressed by Entrepreneur contributors are their own.
  • Personal selling refers to sales done face-to-face, when the prospect is right in front of you. It includes retail sales, professional services selling and a healthy percentage of B2B sales.
  • Advertising refers to paying for media space or time in which to sell your product at a distance.
  • Promotion is a short-term activity, directed at either the distributor or the purchaser to boost sales for a limited time through special pricing or other offers. Of course, the goal is for the short-term increase to lead to an incremental gain. Promotion can include advertising and personal selling.
  • Public relations is the marketing effort you undertake to expose your product to potential customers and other interested parties through the press, trade media and special media-related events.

Excerpted from Knock-Out Marketing: Powerful Strategies to Punch Up Your Sales

More from Entrepreneur

Dustin's experience and expertise can help you monetize your message, build a marketing strategy and connect with influencers.
Book Your Session

For a limited time only, get this bundle of Entrepreneur PressĀ® titles for less than $30 (60% OFF) on our bookstore when you use "LEAP" at checkout.
Buy Now

Are paying too much for business insurance? Do you have critical gaps in your coverage? Trust Entrepreneur to help you find out.
Get Your Quote Now

Latest on Entrepreneur

My Queue

There are no Videos in your queue.

Click on the Add to next to any video to save to your queue.

There are no Articles in your queue.

Click on the Add to next to any article to save to your queue.

There are no Podcasts in your queue.

Click on the Add to next to any podcast episode to save to your queue.

You're not following any authors.

Click the Follow button on any author page to keep up with the latest content from your favorite authors.