- Personal selling refers to sales done face-to-face, when
the prospect is right in front of you. It includes retail sales,
professional services selling and a healthy percentage of B2B
- Advertising refers to paying for media space or time in
which to sell your product at a distance.
- Promotion is a short-term activity, directed at either
the distributor or the purchaser to boost sales for a limited time
through special pricing or other offers. Of course, the goal is for
the short-term increase to lead to an incremental gain. Promotion
can include advertising and personal selling.
- Public relations is the marketing effort you undertake
to expose your product to potential customers and other interested
parties through the press, trade media and special media-related
Excerpted from Knock-Out Marketing: Powerful Strategies to Punch
Up Your Sales