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Personal selling refers to sales done face-to-face, when
the prospect is right in front of you. It includes retail sales,
professional services selling and a healthy percentage of B2B
Advertising refers to paying for media space or time in
which to sell your product at a distance.
Promotion is a short-term activity, directed at either
the distributor or the purchaser to boost sales for a limited time
through special pricing or other offers. Of course, the goal is for
the short-term increase to lead to an incremental gain. Promotion
can include advertising and personal selling.
Public relations is the marketing effort you undertake
to expose your product to potential customers and other interested
parties through the press, trade media and special media-related
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