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How to Conduct a Product Demonstration

Planning out a product demo, from knowing your product to zeroing in on the sale

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This story appears in the January 2003 issue of Teen Startups.

Standing in front of a crowd and talking intelligently about your product, demonstrating it and then trying to convince your audience to do whatever it is you want them to do is not an easy thing. Product demonstrations require knowledge of the intrinsic details of your product, strong salesmanship skills and good presentation etiquette.

Having done hundreds of product demonstrations, from one-on-ones to groups as large as 20 people, in a variety of settings and with a variety of goals for each meeting, I believe you can benefit from my experiences. I'm going to outline some ground-level building blocks to keep in mind when conducting a product demonstration.

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