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It's a Mom's World

In between late-night feedings, picking up the kids from school, and kissing those boo-boos away, more and more moms are starting businesses. Do you have what it takes to be a mompreneur?

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This story appears in the May 2004 issue of Start Up.

Moms know everything. They know where their kids left their socks, they know what time the carpool leaves, they know how to get a cranky 4-year-old through a shopping mall. Given their mastery of multitasking, is it any wonder mothers make such good business owners?

Not if recent statistics are any clue. There are 10.1 million women-owned businesses in the United States, generating $2.3 trillion in annual revenue, according to the Center for Women's Business Research. Women are starting businesses at nearly twice the rate of men. And women with children are jumping in--each with a different business goal, a different family situation and a different strategy to balance it all.

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