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The Six Ps of Marketing

Keep these essentials in mind to make the most of your promotional efforts.

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This story appears in the June 2004 issue of Teen Startups.

When she was 16, Kayla Branscum needed a research project for her entrepreneurship class at school. That's when she looked around her hometown of Batesville, Arkansas, and discovered that the college town had no coffeehouse.

As Kayla dug into her research, she realized her idea for a coffeehouse was more than a fun class project-it was a great business idea. Why? She already had two of the six Ps of marketing covered: She had the right product (coffee) and the right people (college students who buy lots of coffee). Now, she thought, if she could just nail down the other four.

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