Subscribe to Entrepreneur for $5

The Six Ps of Marketing

Keep these essentials in mind to make the most of your promotional efforts.

This story appears in the June 2004 issue of Teen Startups.

When she was 16, Kayla Branscum needed a research project for her class at school. That's when she looked around her hometown of Batesville, Arkansas, and discovered that the college town had no coffeehouse.

As Kayla dug into her research, she realized her idea for a coffeehouse was more than a fun class project-it was a great idea. Why? She already had two of the six Ps of covered: She had the right product () and the right people ( who buy lots of coffee). Now, she thought, if she could just nail down the other four.

Continue reading this article - and everything on Entrepreneur!

We make some of our best content available to Entrepreneur subscribers only. Become a subscriber for just $5 to get an ad-free experience, exclusive access to premium content like this, and unlock special discounts.

Entrepreneur Editors' Picks