The Six Ps of Marketing
Keep these essentials in mind to make the most of your promotional efforts.
When she was 16, Kayla Branscum needed a research project for her entrepreneurship class at school. That's when she looked around her hometown of Batesville, Arkansas, and discovered that the college town had no coffeehouse.
As Kayla dug into her research, she realized her idea for a coffeehouse was more than a fun class project-it was a great business idea. Why? She already had two of the six Ps of marketing covered: She had the right product (coffee) and the right people (college students who buy lots of coffee). Now, she thought, if she could just nail down the other four.
Continue reading this article - and everything on Entrepreneur!
We make some of our best content available to Entrepreneur subscribers only. Become a subscriber for just $5 to get an ad-free experience, exclusive access to premium content like this, and unlock special discounts.
Entrepreneur Editors' Picks
How Millionaires Prepare for a Recession, According to a Former Wall Street Trader
5 Self-Care Habits of Every Successful Entrepreneur
Listen Closely to What People Ask You. That's Where to Find Your Hidden Power.
Gen Z Customers Want More. This 3-Step Strategy Will Help Your Company Give It to Them.
This Founder Was Madly Pulling a Pandemic Pivot When...the FBI Showed Up at Her Door With Guns, Seized Her Money and Told Her Husband He Was the Target of a Criminal Investigation
Take Customer Service to the Next Level With These Service-Based Franchises
Define Your Short-Term Goals With These 3 Components for Long-Term Success