Learn how to respond to knockoffs so you can put your product back on top.
The Entrepreneurs: Steve Vetorino, 45, founder of Applied Innovative Technologies Inc. in Fort Lupton, Colorado, and inventor of the NightStar; electrical engineer Jim Platt, 39, who helped Vetorino create the design and prototypes; and Todd Brown, 46, president of AIT, who provided business expertise for the product
Product Description: The NightStar flashlight uses magnetic-force charging instead of batteries to power the light. Users gently shake the flashlight for a charge that lasts up to 30 minutes. Today, the $39.95 product (as well as a compact version that's $29.95) is sold via QVC, catalogs, hardware stores, marine stores and more. Customers also include the U.S. military and distributors serving industrial markets such as mining and petroleum companies.
4th of July Subscription Sale - Unlock this subscriber exclusive article and more for 20% off today.
Access all Entrepreneur content with no ads, unlock discounts, and get exclusive advice only available to our subscribers. Plus, our magazine delivered straight to your door.
Get 20% off an annual subscription today. Just use code SAVE20 at checkout.
Entrepreneur Editors' Picks
Formerly Enslaved Black Man Nearest Green Taught Jack Daniel Everything He Knew About Whiskey. Today, the Founder of Uncle Nearest Premium Whiskey Celebrates His Legacy.
Leadership Lessons From the Exclusive Creativity School That 'Packs 5 Years Learning Into 5 Days'
3 Expert-Backed Strategies for Staying Calm in Times of Confrontation
The CEO of Wayfair Has Helped Revolutionize Digital Shopping for 20 Years. Here's How He Handles Rocky Economic Conditions.
This Founder Went to Prison When He Was 15 Years Old. That's Where He Came Up With the Idea for a Company Now Backed By John Legend.
3 Signs You're Letting Pride Get in the Way of Being Successful
Chip and Joanna Gaines and Shonda Rhimes Found Incredible Success By Using This One Entrepreneurial Strategy. Here's How You Can Too.