Marketing | Page 9

Building a Business

5 Years Ago, No One Would Take Their Calls. Then a Big Break Caused a ‘Domino Effect’ That Hasn’t Stopped.

Adam Richman and Joe Silberzweig, the co-founders of events business Medium Rare, share the strategies they used to build and grow a company that has partnered with Shaq, Travis Kelce, Dave Portnoy, and other huge names in sports and entertainment.

By Dan Bova

Marketing

The Branding Trick That Helped Dude Wipes, Colgate, Oatly, and Uber Rise Above the Rest

By Laura Ries

Marketing

Why Every Entrepreneur Needs a Community of Raving Fans (and 3 Steps to Build Yours from Scratch)

By Ashley Kirkwood

Tech

How ‘Digital Immortality’ Is Creating New Opportunities for Entrepreneurs — and What to Consider Before Diving In

By Scott Baradell

More From Marketing

Building a Business

They Built Their First Restaurant With Their ‘Bare Hands.’ Now They Have 380 Locations.

Ted Xenohristos, co-founder of Cava, grew one restaurant into a national brand through hospitality, culture and purpose-driven growth.

Building a Business

Follow This 4-Step Sales Blueprint to Turn Prospects Into Customers for Life

Building customers for life means creating meaningful connections and delivering solutions that truly make a difference. Here's a step-by-step approach to make that happen.

Business Branding

Steve Aoki’s Secret Weapon for 1,000% Energy Isn’t Drinks — It’s Chewable

How does cake-throwing DJ Steve Aoki stay energized? By teaming up with this gum company and weaving in his own brand.

Building a Business

Running an Online Business Is Tough — But Doing These 4 Things Will Make It Easier

Nurturing these four qualities will go a long way toward being successful in the ecommerce industry.

Building a Business

What Smart Marketers Are Doing Now to Maximize Q4 Revenue — And How You Can Too

The brands that win Q4 aren't winging it in October — they're locking in campaigns, teams, and budgets now. Here's how to get ahead while everyone else is still on vacation.

Marketing

In the Age of AI, These Skills Will Keep Marketers Essential

AI is reshaping marketing, forcing professionals to abandon task execution and embrace judgment and creativity.

Marketing

The Branding Battle Between College and the Trades Is Heating Up. Here’s Why Entrepreneurs and Marketers Should Care.

High-paying careers in aviation, trucking and the trades are real alternatives to college, but perception hasn't caught up. Branding and PR will decide which story wins.

Online Presence

I Used AI to Create Instagram Reels — and Got Over 7 Million Views. Here’s How You Can Use It, Too.

AI is revolutionizing the way content is created and shared on social media, and its potential is unmatched.

Marketing

How a Smart Marketing Plan Turned One Brand’s Emails Into $47,000 in Revenue

Discover the step-by-step marketing plan that turned simple email campaigns into $47,000 in revenue in just three months — and how you can apply these proven strategies to grow your own business.

Side Hustle

You’re Leaving Money on the Table If You’re Not Using This Tool for Your Side Hustle

Trying to get your side hustle off the ground? Don't sleep on email – but here's how to do it right and boost your ROI fast.

Business Branding

The World’s Oldest Branding Nightmare — and the Comeback Story That Can Save Your Company From a Reputation Crisis

What entrepreneurs can learn from the ultimate reputation rehab story

Marketing

Email Isn’t Dead — But Your Strategy Might Be. Here’s How to Revive It

Most email campaigns fail not because of the channel, but because of a flawed strategy — here's how to fix yours and start driving real results.

Building a Business

This Global Beverage Giant Will Help Market Your Restaurant — For Free. Here Are the Details.

André Moraes of PepsiCo explains how the brand is supporting restaurants with digital tools, investing in local businesses and strengthening communities.

Marketing

What Is a Product Strategy?

Learn how to create a plan that outlines the vision, goals, and actionable steps to guide the development and launch of a product.

Building a Business

How to Adapt to Market Changes

Learn the most common signals that indicate a need to pivot your business strategy.

Audience

Your Complete Guide to Global Marketing

Use this comprehensive guide to learn how to market your service or product worldwide.

Types of Marketing

What Is Network Marketing?

Become an expert at eliminating the middleman and selling directly to consumers.

Types of Marketing

What Is Influencer Marketing?

An in-depth look at this powerful approach to promotion.

Building a Business

What Is the Best Pricing Strategy for Your Business?

Learn the pricing models to maximize profits and your positioning in the market.

Types of Marketing

What Is Content Marketing?

Create valuable, relevant, and consistent content to attract your target audience.

Building a Business

How to Analyze and Measure Marketing Campaigns

Learn the process of using data from various marketing channels to understand the effectiveness of your marketing strategies.

Building a Business

How To Measure And Improve Customer Service For Growth

High-quality customer service is often a defining factor in a company's success.

Audience

What Is B2B Marketing?

Get an overview of marketing your business as a solution for other businesses.

Building a Business

What Are the Stages of a Product’s Lifecycle?

Understand the major milestones in a product’s place on the market.

Building a Business

How to Create a Go-to-Market Strategy

A go-to-market (GTM) strategy is an action plan specifying how a company will reach target customers and achieve a competitive advantage. The essence of a GTM strategy is to provide...

Building a Business

How To Manage Marketing Campaigns

Use these strategies to make sure your marketing campaigns are meeting your business goals.