Get All Access for $5/mo

3 Common Misconceptions About Marketing Your Business You can easily start your own mobile app company, but how can you go about gathering and retaining leads?

By Andrew Gazdecki

This story originally appeared on Bizness Apps

Shutterstock

More and more small businesses are popping up everyday. You can easily start your own mobile app company, but how can you go about gathering and retaining leads? Having a website helps, but you definitely don't want to fall victim to these fallacies.

Below are 3 of the most common misconceptions about new age marketing:

More is better.

Don't make the mistake of thinking that quantity is more important than quality when it comes to users or leads. Getting cheap users is easier but not more lucrative. Sure, you can get leads for free or cheap, but they're harder to retain. You need to find and keep quality users through engaging marketing that is (mostly) tied into social media.

You should only focus on acquiring new users.

No, you also need to keep them. If you only focus on bringing customers in, you'll see them leave as quickly as they came. Work on generating lifetime value that's higher than the cost of acquisition. Give users a reason to come back -- an incentive to engage with your brand.

The website speaks for itself.

Today's marketers understand that content is king. Without engaging and creative content, the viewer won't know what they're looking for and definitely won't consider buying. Make sure your content is clear and concise. Extra points for publishing case studies or any sort of social proof. Most buyers want to know what their peers have to say.

Andrew Gazdecki

CEO of BiznessApps

Andrew Gazdecki is the founder and CEO of BiznessApps

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Editor's Pick

Growing a Business

The Top 5 AI Tools That Can Revolutionize Your Workflow and Boost Productivity

Discover the top 5 AI tools for marketing and content creation that every marketer needs to know.

Business News

How to Build a Successful Startup, According to an Investor Who Made Early Bets on Twitter, Lyft, and Twitch

He's found a few patterns after nearly two decades of investing in startups.

Science & Technology

No More ChatGPT? Here's Why Small Language Models Are Stealing the AI Spotlight

Entrepreneurs can leverage this growing tech to create innovative, efficient and targeted AI solutions.

Business Ideas

63 Small Business Ideas to Start in 2024

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2024.

Marketing

10 Effective Growth Marketing Hacks and Strategies for Your Startup

Working at a startup can feel like building a plane while you're trying to take off. Use these ten marketing tips to effectively grow and sustain your startup.