Get All Access for $5/mo

4 Tips for Using Resume Keywords If you're not using keywords, it's likely your resume will never be opened by a hiring manager.

By Alex Freund

This story originally appeared on Personal Branding Blog

awayge | Getty Images

Most of the resumes that employers receive either as hard copies or that are uploaded electronically reside in databases. If those databases were in graphic form, each resume would resemble a lonely tombstone in a cemetery. In the majority of cases, submitting resumes is futile because they get resurrected only if they include keywords -- specifically, those keywords used via computer queries made by employers, recruiters or hiring managers.

Typically, keywords are phrases and nouns that have to do with technical and professional areas of expertise; projects; industry-related jargons; tasks; achievements; job titles; and so on. That contradicts what we suggested years ago by saying that it's verbs that make a resume desirable. We now find that an effective combination of nouns, phrases and verbs is necessary because the human eye is attracted to verbs, whereas applicant tracking systems -- the kinds of software used by employers and recruiters -- are searching for keywords.

Applicant tracking systems are searching for keywords that appear primarily near the top of the résumé. Therefore, it is advisable to include keywords in the resume's first paragraph -- immediately after the contact information. Additional keywords should appear in lists as bulleted items in the section that follows and that could be titled Skills.

Appropriate keywords should be harvested from job descriptions or ads for job openings. Commonly, a job description is rich in listing a job's requirements in terms of skills and accomplishments. For instance, if the position is technical, the ad often lists computer languages, proprietary software and the like.

Pam Dixon lists such examples in her book Job Searching Online for Dummies, as follows.

Alex Freund, known as the “landing expert,” supports job seekers into employment. He is known for making people feel comfortable when interviewing. 

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Editor's Pick

Side Hustle

She Had Less Than $800 When She Started a Side Hustle — Then This Personal Advice From Tony Robbins Helped Her Make $45 Million

Cathryn Lavery built planner and conversation card deck company BestSelf Co. without any formal business education.

Business News

How Nvidia CEO Jensen Huang Transformed a Graphics Card Company Into an AI Giant: 'One of the Most Remarkable Business Pivots in History'

Here's how Nvidia pivoted its business to explore an emerging technology a decade in advance.

Business News

Want to Start a Business? Skip the MBA, Says Bestselling Author

Entrepreneur Josh Kaufman says that the average person with an idea can go from working a job to earning $10,000 a month running their own business — no MBA required.

Business Ideas

63 Small Business Ideas to Start in 2024

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2024.