6 Insights From Tony Robbins That Will Change Your Sales Game Motivational speaker Tony Robbins provides a few tips on how entrepreneurs can up their sales game.

By Kyle Porter Edited by Dan Bova

This story originally appeared on Salesforce

When it comes to helping people improve their lives there is nobody in the game with stronger credentials than Tony Robbins. The "Michael Jordan" of thought leaders, Tony has affected millions of people around the world through his performance coaching. And his words of wisdom has also had a huge impact in the business world.

Through his books, videos and presentations, Robbins provides insight into effective selling.

Here are the six lesssons entrepreneurs can learn from Robbins on the secret to successful selling.

1. Know your purpose. In your day-to-day sales world, you MUST have a sense of meaning. Walking into the office, grabbing a coffee, checking your email and taking your day "on the fly" is just not going to get it done. When you're at the office everyday you have got to know what you're going to get done that day. Knowing your purpose will make the biggest impact you can imagine.

Related: Tony Robbins on the Importance of Being Fearless

Give positive meaning to everything. The sales rep's life is all about risks. The more you take the more you win (and lose). It's how you respond to the losses that makes you special. Keeping a positive attitude (regardless of the issue) will keep your head in the game and ready for the next opportunity.

3. Realize that everything you do has a consequence. There's no neutral in sales: A sales rep's interactions with customers will either be positive or negative. Every action you take matters. It's not just about being on your best behavior, it's about knowing your strengths and lining them up to reach your desired outcome.

4. Know that everyone is unique, different and amazing. Sales is a competitive world where people put themselves on the line every day. They often get shot down. Looking at the world through the lens that everyone has meaning will positively affect every facet of your performance. Don't get deflated when buyers and competitors don't behave like you want.

Related: Tony Robbins on the 7 'Forces' of Business Mastery

5. Be driven by your desire for adventure. What drives you? Your past? Your competitors? Or even your fears? Or are you focused on your successes -- on solving the next client problem and taking the next step for your company? It's important to know what moves us and makes us do what we do.

6. Expect the unexpected. What are you going to do when something unexpected happens in sales? (By the way, something crazy always happens in sales.) Why do you think we're always the storytelling life of the party? When any situation arises, it's important to respond with the right action that helps you solve a customer problem and take the next step.

Tony has coached presidents, celebrities and olympic athletes to perform at their top of their game. Putting the secrets above into action will improve your performance too. The mark of a great leader is one who is highly coachable. So let these ideas guide you to higher commissions, happier clients and ultimate satisfaction.

Related: Seven Steps to Coaching Your Employees to Success

Kyle Porter is the CEO of SalesLoft, a B2B sales information company in Atlanta, Ga. The business creates sales engagement software to help companies boost pipeline and transform teams into modern sales organizations.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Leadership

Lead From the Top: 5 Core Responsibilities of a CEO

Knowing exactly what the chief executive's role entails is critical for steering a company to success.

Side Hustle

This Couple Started a Side Hustle to Improve a 'Terribly Made' Bathroom Essential. Now the Business Earns More Than $3 Million a Year.

Michael Fine and Lisa Schulner-Fine launched lifestyle brand Quiet Town in 2016 and have been growing it ever since.

Social Media

Learn How to Become a Successful Online Content Creator for Only $35

Discover ways to use AI to make viral videos, a successful blog and more, plus the principles behind freelancer and entrepreneur success.

Business Ideas

70 Small Business Ideas to Start in 2025

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2025.

Leadership

I've Seen 25 Years of Change in My Career — These 3 Lessons Every Business Owner Should Know

The business world moves fast, and you're already behind if you're not keeping up!

Business News

Want to Be the Next CEO of Jack in the Box? You Have to Be Really Good at Fortnite.

The fast food giant and Fortnite have a simple question: Do you have what it takes to be Jack in the Box's next CEO?