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A Ski Resort Embraces a New E-Commerce Platform Ragged Mountain was having problems with its new electronic ticketing system. After embracing a more high-tech, easy to use platform, the ski resort's sales skyrocketed.

By Grant Davis

Ragged Mountain, a 49-year-old ski resort in New Hampshire that sees roughly 90,000 visitors per year, was in the heat of the season two years ago when problems with its new electronic ticketing system started to piss off customers.

"The concept was slick," says Stacy Lopes, Ragged's marketing manager. "Customers could renew a ski pass or buy a lift ticket online, and it would automatically activate once they passed through a [chairlift] gate. Unfortunately, the vendor didn't have all the kinks worked out, and we ran into a lot of problems both online and with fulfillment."

The Fix
A chance meeting with Liftopia, an online marketplace for discounted lift tickets to more than 250 resorts around North America, led to a turnkey solution. Ragged Mountain was able to embed Cloud Store, Liftopia's cloud-based SaaS pricing platform, onto its site, giving Lopes' team the power to change and tweak pricing in real time, taking advantage of weather changes or quickly offering special deals, such as a $14 Valentine's Day ticket, to generate buzz and sales.

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