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Apple Steals World's Most Valuable Brand Title From Google

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This story originally appeared on TechnoBuffalo

and don't just fight over with Android and iOS, or computer users with OS X Yosemite and Chrome OS. The two companies also compete over and, according to a new BrandZ report from Millward Brown, Apple is now once again the world's most valuable brand. It stole the crown from Google.

Apple | Google

Millward Brown values the Apple brand at $247 billion, ahead of Google's brand value of $173 billion. The firm said the launch of the 6 helped propel Apple's brand value this year by 67 percent, outpacing Google's brand value increase of 9 percent. It seems, at least to us, that the phone's deployment in China also probably helped brand value.

Microsoft, IBM and Visa filled out the rest of the top five slots. The list also includes well known brands such as , McDonalds and Amazon, and new entrants such as Alibaba and Facebook.

You can check out the full Millward Brown BrandZ PDF here, which lists the top 100 brands.

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